THE POLITICS OF HALAL LABEL: BETWEEN ECONOMIC PIETY AND RELIGIOUS AMBIGUITY | Anwar | Al-A'raf : Jurnal Pemikiran Islam dan Filsafat

THE POLITICS OF HALAL LABEL: BETWEEN ECONOMIC PIETY AND RELIGIOUS AMBIGUITY

Mokhamad Zainal Anwar(1*), Yuyun Sunesti(2)
(1) Institut Agama Islam Negeri Surakarta
(2) Universitas Sebelas Maret Surakarta
(*) Corresponding Author
DOI : 10.22515/ajpif.v17i1.1803

Abstract

The use of the ‘halal label was expanded. Label, which is originally shown on food and beverage products only, but currently also shown on non-food and beverage products, such as tissue, pan, and refrigerator. It is a phenomenon of halalization; an expansion of halal label for the product consumed by the Muslim community. Based on the qualitative method, the results of this study show that the Millennial Muslim generation’s understanding of halal is varying and affected by varying sources of knowledge and internet use. Knowledge source was no longer lies on Kiai/Ustadz only, but also on searching engine available in cyberspace. Social media and the internet also become media used by millennial Muslim generation to search for information on the product’s rightfulness. Millennial Muslim generation just wants to use a product with a halal label, and an affordable price. If it is unaffordable, they will choose other affordable products volitionally despite no halal label. The contestation in selecting and non-selecting the halal label shows the existence of interests and authority for millennial Muslim generation. This what is called the politics of the halal label.

Keywords


Halal Label, Millennial Muslim Generation, Politics of Halal Label

References


Abaza, Mona. “Markets of Faith: Jakartan Da’wa and Islamic Gentrification.” Archipel 67 (2004): 173–202.

Afroniyati, Lies. “Analisis Ekonomi Politik Sertifikasi Halal oleh Majelis Ulama Indonesia.” Jurnal Kebijakan dan Administrasi Publik (JKAP) 18, no. 1 (2014).

Alserhan, Baker Ahmad. “Editorial: On Islamic Branding: Brand as Good Deeds.” Journal of Islamic Marketing 1, no. 2 (2010).

Aminuddin, Muh Zumar. “Sertifikasi Produk Halal: Studi Perbandingan Indonesia dan Thailand.” Jurnal Shahih 1, no. 1 (2016).

Anwar, M. Zainal. “Ekspresi Keberagamaan Muslim dalam Ekonomi: Potret Industri Akomodasi Syariah di Surakarta.” Lembaga Penelitian dan Pengabdian pada Masyarakat IAIN Surakarta, 2017.

Azra, Azyumardi. “Kelas Menengah Muslim Indonesia; Sebuah Pengantar.” In Politik Kelas Menengah Muslim Indonesia. Jakarta: Pusaka LP3ES, 2017.

Baihaqi, Bari. “APP Komitmen Sediakan Tissue Sehat dan Halal.” NERACA. Jakarta, July 2016. http://www.neraca.co.id/article/71603/app-komitmen-sediakan-tissue-sehat-dan-halal.

Borzooei, Mahdi, and Maryam Asgari. “Country-of-Origin Effect on Consumer Purchase Intention of Halal Brands.” American Journal of Marketing Research 1, no. 1 (2015).

Denzin, Norman K., and Yvonna S. Lincoln. “Introduction: Entering the Field of Qualitative Research.” In Handbook of Qualitative Research, edited by Norman K. Denzin and Yvonna S. Lincoln. California: Sage Publications, 1994.

Dkk, Yuswohady. #GenerationMuslim. Yogyakarta: PT Bentang Pustaka, 2017.

Faidah, Mutimmatul. “Sertifikasi Halal di Indonesia; Dari Civil Society Menuju Relasi Kuasa antara Agama dan Negara.” Jurnal Islamica: Jurnal Studi Keislaman 11, no. 2 (2017).

Faily, Greg. “Consuming Islam: Commodified Religion and Aspirational Pietism in Contemporary Indonesia.” In Expressing Islam; Religious Life and Politics in Indonesia, edited by Greg Faily and Sally White. Singapore: ISEAS Publishing, 2008.

Fischer, Johan. Proper Islamic Consumption; Shopping Among the Malays in Modern Malaysia. Kopenhagen: NIAS Press, 2008.

Hidayat, Asep Syarifuddin, and Mustolih Siradj. “Sertifikasi Halal dan Sertifikasi Non Halal pada Produk Pangan Industri.” Jurnal Ahkam 15, no. 2 (2015).

Hosen, Nadirshah. “Online Fatwa in Indonesia: From Fatwa Shopping to Googling a Kiai.” In Expressing Islam: Religious Life and Politics in Indonesia, edited by Greg Fealy and Sally White, 159–173. Singapura: ISEAS dan Yusof Ishak Institute, 2008.

Janmohamed, Shelina. Generation M: Generasi Muda Muslim dan Cara Mereka Membentuk Dunia (Terj). Yogyakarta: PT Bentang Pustaka, 2016.

Kurniawan, Budi Sutrisno, and Dwi Martini. “Tanggung Jawab Pelaku Usaha terhadap Pemberian Label Halal pada Produk Makanan dan Minuman.” Jurnal Penelitian UNRAM 18, no. 1 (2014).

Muhammad. “Label Halal dan Spiritualitas Bisnis: Interpretasi atas Bisnis Home Industry.” Jurnal Salam 12, no. 2 (2009).

Muslimah, Siti. “Label Halal pada Produk Pangan Kemasan dalam Perspektif Perlindungan Konsumen Muslim.” Jurnal Yustisia 1, no. 2 (2012).

Nasrullah, Muhammad. “Islamic Branding, Religiusitas, dan Keputusan Konsumen terhadap Produk.” Jurnal Hukum Islam (JHI) 13, no. 2 (2015).

Rudnyckyj, Daromir. “Market Islam in Indonesia.” Journal of the Royal Anthropological Institute 15 (2009).

Salvatore, Armando, and Dale F. Eickelman, eds. Public Islam and the Common Good. Leiden: Brill Leiden the Neterlands, 2004.

Shofie, Yusuf. “Jaminan atas Produk Halal dari Sudut Pandang Hukum Perlindungan Konsumen.” Jurnal Syariah (2015): 28–69.

Wright, Wynne, and Alexis Annes. “Halal on the Menu?: Contested Food Politics and French Identity in Fast Food.” Journal of Rural Studies 32 (2013): 388–399.

Yusof, Mohd, and Wan Jamaliah Wan Jusoh. “Islamic Branding: The Understanding and Perception.” Procedia: Social and Behavioral Sciences 130 (2014): 179–185.


Article Statistic

Abstract view : 22 times

Dimensions Metrics

Sorry, fulltext not yet ready.

How To Cite This :

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.