Beyond Netizen: Understanding Communication Norms in Islamic Perspective | Soedardi | SHAHIH: Journal of Islamicate Multidisciplinary

Beyond Netizen: Understanding Communication Norms in Islamic Perspective

Riza Adrian Soedardi(1*)
(1) Universitas Gadjah Mada
(*) Corresponding Author
DOI : 10.22515/shahih.v4i1.1642


Instagram is one of the popular social media among Indonesia because it provides facilities for communicating and expressing the users. Yet, the popularity of Instagram emerges problems such as cyberbullying and harassment. Therefore, this study attempts to examine communication norms among netizen in their comments on Instagram based on the Islamic perspective. The method used in this research is communication approach and linguistic perspective to elaborate the social media phenomena and to examine the language used on the comments. This result shows that communication schema on Instagram represents users so that Muslim in Indonesia should keep away from cyberbullying and harassment in social media, especially on Instagram.


instagram; social media; communication norms


Al-Kandari, A. J., Al-Hunaiyyan, A. A., & Al-Hajri, R. (2016). The Influence of Culture on Instagram Use. Journal of Advances in Information Technology, 7(1), 54–57.

Anonymous. (2018). 10 Negara dengan Jumlah Pengguna Aktif Instagram Terbesar (Jan 2018). Retrieved April 14, 2019, from

Anonymous. (2019a). Berapa Pengguna Media Sosial Indonesia? Retrieved April 11, 2019, from

Anonymous. (2019b). Waktu Mengakses Media. Retrieved April 11, 2019, from

Bohang, F. K. (2017). Instagram Jadi Media “Cyber-Bullying” Nomor 1. Retrieved April 14, 2019, from (2019). Data Tren Internet dan Media sosial 2019 di Indonesia menurut Hootsuite. Retrieved April 11, 2019, from

David, P. A. (1998). Communication Norms and the Collective Cognitive Performance of “Invisible Colleges.” In N. G.B, D. P, M. KG, & S. D (Eds.), Creation and Transfer of Knowledge (pp. 115–163). Berlin: Springer Berlin Heidelberg.

Ho, J., Lee, E., Lee, J., Rang, T., & Sung, Y. (2016). The Role of Narcissism in Self-promotion on Instagram. Personality and Indivdual Differences, 101, 22–25.

Hogg, M. A., & Reid, S. A. (2006). Social Identity , Self-Categorization , and the Communication of Group Norms. Communication Theory, 16, 7–30.

Hosseinmardi, H., Mattson, S. A., Rafi, R. I., Han, R., Lv, Q., & Mishra, S. (2015). Analyzing Labeled Cyberbullying Incidents on the Instagram Social Network. In T.-Y. Liu, C. N. Scollon, & W. Zhu (Eds.), International Conference on Social Informatics (Vol. 1, pp. 49–66). Beijing: Springer.

Instagram. (2019). Melaporkan pelecehan atau gangguan di Instagram. Retrieved April 14, 2019, from (2018). The History of Instagram. Retrieved April 13, 2019, from

Jargalsaikhan, T., & Korotina, A. (2016). Attitudes Towards Instagram Micro-celebrities and Their Influence on Consumers’ Purchasing Decisions. Junkoping University of International Business School. Retrieved from

Kemenkominfo. (2013). Kominfo: Pengguna Internet di Indonesia 63 Juta Orang. Retrieved April 11, 2019, from

Lee, E., & Lee, J. (2015). Pictures Speak Louder than Words: Motivations for Using Instagram. Cyberpsychology, Behavior, and Social Networking, 18(9), 552–556.

Park, J., Ciampaglia, G. L., & Ferrara, E. (2016). Style in the Age of Instagram Predicting Success within the Fashion Industry using Social Media. In Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing Pages (pp. 64–73). San Francisco: CSCW.

Pertiwi, W. K. (2019). Separuh Penduduk Indonesia Sudah “Melek” Media Sosial. Retrieved April 11, 2019, from

Sheldon, P., & Bryant, K. (2016). Computers in Human Behavior Instagram: Motives for its Use and Relationship to Narcissism and Contextual Age. Computers in Human Behavior, 58, 89–97.

Sherman, L. E., Green, P. M., Hernandez, L. M., & Dapretto, M. (2017). Peer Infuence Via Instagram: Effects on Brain and Behavior in Adolescence and Young Adulthood. Child Development, 00(0), 1–11.

Wales, N. S. (2016). Social media photography : construing subjectivity in Instagram images, 15(3), 271–292.

Wierzbicka, A. (1992). Semantics, Cognition, and Culture. London: Oxford University Press.

Ziman, J. M. (1984). An Introduction to Science Studies: The Philosophical and Social Aspects of Science and Technology. Cambridge: Cambridge University Press.

Article Statistic

Abstract view : 160 times
PDF views : 67 times

Dimensions Metrics

How To Cite This :


  • There are currently no refbacks.

Copyright (c) 2019 SHAHIH: Journal of Islamicate Multidisciplinary

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.