Important Notice

This is an archive system. You can read only in this site, for submission and publishing system please visit https://ejournal.uinsaid.ac.id/
 ANALYSIS OF LANGUAGE STYLE IN NETFLIXID CAPTION AS SOCIAL GAP NEGOTIATOR IN ONLINE INTERACTION | Rohman | Academica : Journal of Multidisciplinary Studies

ANALYSIS OF LANGUAGE STYLE IN NETFLIXID CAPTION AS SOCIAL GAP NEGOTIATOR IN ONLINE INTERACTION

Ahmad Mujibur Rohman(1),Lusi Laksita Alfatkhu(2*),Syahrul Mukarom(3),Yuliana Pratiwi(4)
(1) Universitas Islam Raden Mas Said Surakarta
(2) Universitas Islam Raden Mas Said Surakarta
(3) Universitas Islam Raden Mas Said Surakarta
(4) Universitas Islam Raden Mas Said Surakarta
(*) Corresponding Author

Abstract

Along with the development of science and technology, people start inventing many ways to interact. Presently, there have been created various many types of media in helping their communication activity, one of them is Instagram. This paper aimed to analyze the language styles used in NetflixId Instagram posts caption to interact with their audiences. This research is qualitative research and the data were collected by time-stamp from 8th August-31st August 2021. The researcher used a theory from Martin Joos (1976) about types of language styles. The results showed that there were 4 types of language styles that used in NetflixId Instagram account, they are: formal style (9 data), consultative (20 data), casual (61 data) and intimate (2 data). The caption dominantly used casual language style in writing their Instagram captions as a tool to interact with their audiences.


Keywords: Instagram Caption; Language Style; NetflixId

References


Auditya, A., & Hidayat, Z. (2021). Netflix In Indonesia: Influential Factors On Customer Engagement Among Millennials’ Subscribers. Journal Of Distribution Science, 19(1), 89–103. https://doi.org/10.15722/jds.19.1.202101.89

Cohen, L., Manion, L., & Morrison, K. (2007). Research Methods In Education. In Research Methods In Education (6th Ed.). Milton Park, Abingdon-on-Thames, Oxfordshire, England, UK: Routledge. https://doi.org/10.4324/9780203029053-23

Creswell, J. W. (2014). Qualitative, Quantitative, And Mixed Methods Approaches (4th Ed.). United States of America: Sage Publication.

Dennaya, I. A., & Bram, B. (2021). Language Style In Fashion Advertisements Of Online Vogue Magazine. JOALL (Journal of Applied Linguistics and Literature), 6(2), 277–289. https://doi.org/10.33369/joall.v6i2.14549

Ginting, S. P. A., Rangkuti, R., & Yusuf, M. (2020). Function Of The Language Style Used In Women Commercial Product Advertisements: A Stylistic Analysis Of Language. Rainbow: Journal Of Literature, Linguistics And Cultural Studies, 9(2), 187–195. https://doi.org/10.15294/rainbow.v9i2.39987

Gonzales, A. L., Hancock, J. T., & Pennebaker, J. W. (2010). Language Style Matching As A Predictor Of Social Dynamics In Small Groups. Communication Research, 37(1), 3–19. https://doi.org/10.1177/0093650209351468

Holmes, J. (1994). An Introduction To Sociolinguistics. In G. Leech & M. Short (Eds.), Language (4th Ed., Vol. 70). Milton Park, Abingdon-on-Thames, Oxfordshire, England, UK: Routledge. https://doi.org/10.2307/416511

Jamil, R. F., & Nasrum. (2018). Language Style Used In J . K. Rowling’s Harry Potter. Elite Journal, 05(02), 190–200. https://doi.org/10.24252/elite.v5i2a8

Dewi, N. M. A. J, Ediwan, I. N. T., & Suastra, I. M. (2020). Language Style In Romantic Movies. Humanis, 24(2), 109-116. https://doi.org/10.24843/jh.2020.v24.i02.p01

Joss, M. (1976). The Styles Of The Five Clocks. Massachusetts: Winthrop Publishers.

Patton, M. Q. (2002). Qualitative Research & Evaluation Methods (3rd Ed.). Thousand Oaks, California, United States: Sage Publication.

Permatasari, S. N., & Yulia, M. F. (2013). An Analysis On The Language Style Of The Utterances In Magnum Advertisements. Language And Language Teaching Journal, 16(01), 31–40. https://doi.org/10.24071/llt.2013.160104

Rahayu, N. N., & Parmawati, A. (2020). The Analysis Of Language Style And The Illocutionary Act Found In Teen Lit Novel “The Perfect Husband” Written By Indah Riyana. PROJECT (Professional Journal of English Education), 3(3), 408-413. https://doi.org/10.22460/project.v3i3.p408-413

Reportal, Data. Digital 2021: Indonesia. (2021, February 11). Retrieved October 4, 2021 from Data Reportal website: https://datareportal.com/reports/digital-2021-indonesia

Spradley, J. P. (1988). The Ethnographic Interview. In Occupational Therapy In Mental Health (Vol. 8). United States of America: Harcourt Brace Jovanovich College Pulishers.

Syuhada, R. F., & Samad, I. A., & Muthalib, K. A. (2020). Language Styles Used In Educational. English Education Journal, 11(3), 303–315.

Unmetrics. A Deep Dive Into The Social Media Habits And Performance Of Disney. (2021, September 20). Retrieved October 4, 2021 from Unmetrics website: https://unmetric.com/brands/disney

Unmetrics. A Deep Dive Into The Social Media Habits And Performance Of Netflix. (2021, September 20). Retrieved October 4, 2021 from Unmetrics website: https://unmetric.com/brands/netflix

Utami, G. R., & Saputri, M. E. (2020). Pengaruh Social Media Marketing Terhadap Customer Engagement Dan Loyalitas Merek Pada Akun Instagram Tokopedia. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 5(2), 185–198.

Xia, D., Yu, L., Zhang, M., & Zhang, X. (2019). Influence Of Online Interaction On Consumers’ Willingness To The Consumption Of Green Products. IOP Conference Series: Earth And Environmental Science, 233(5), 1-6. https://doi.org/10.1088/1755-1315/233/5/052032


Article Statistic

Abstract view : 53 times
PDF views : 51 times

Dimensions Metrics

Article History

Submited : 14 October 2021
Revised : 27 January 2022
Published : 3 November 2021

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off

Full Text: PDF

How To Cite This :

Refbacks

  • There are currently no refbacks.