Important Notice

This is an archive system. You can read only in this site, for submission and publishing system please visit https://ejournal.uinsaid.ac.id/
THE EFFECT OF HEALTH VALUE, SAFETY VALUE, AND ENVIRONMENTAL VALUE ON INTENTION TO PURCHASE ORGANIC PRODUCT: EMPIRICAL STUDY OF THE BODY SHOP COSMETICS | Widyaningrum | Journal of Management and Islamic Finance

THE EFFECT OF HEALTH VALUE, SAFETY VALUE, AND ENVIRONMENTAL VALUE ON INTENTION TO PURCHASE ORGANIC PRODUCT: EMPIRICAL STUDY OF THE BODY SHOP COSMETICS

Berliana Widyaningrum, Imronudin Imronudin, Soepatini Soepatini

Abstract


This study aims to analyze the effect of health value, safety value, and environmental value on intention to purchase organic products (empirical study on the body shop cosmetics). The population of this research was the people of Surakarta knowing about the body shop products, and the research sample was 106 respondents. The type of data used in this study was primary data. Methods of collecting data applied a questionnaire. The analytical tool used to test the hypothesis used SmartPLS 3.0. The results show that the health value had no significant effect on the intention to buy organic products, while the safety and environmental values had a significant effect on the intention to buy organic products.


Keywords


Health Value; Safety Value; Environmental Value; Intention to Purchase Organic Products

Full Text:

PDF

References


Eles, S. F., & Sihombing, S. O. (2016). Determinan Niat Beli Makanan Organik: Sikap untuk Membeli sebagai Variabel Mediasi. Jurnal Ilmiah Manajemen, VI(3), 313–332.

Ferdinand, A. (2014). Metodologi Penelitian Manajemen. Badan penerbit universitas diponegoro.

Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products. Journal of Retailing and Consumer Services, 39(August), 154–163. https://doi.org/10.1016/j.jretconser.2017.08.002

Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective (7th ed.). Pearson Upper Saddle River, NJ.

Hartanto, G. A., Hadi, I. P., & Yogatama, A. (2021). Citra Perusahaan The Body Shop Sebagai Perusahaan Kosmetik Eco-Friendly Pendahuluan. Jurnal E-Komunikasi, 9(2), 1–12.

Jaini, A., Quoquab, F., Mohammad, J., & Hussin, N. (2020). “I buy green products, do you…?”: The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry. International Journal of Pharmaceutical and Healthcare Marketing, 14(1), 89–112. https://doi.org/10.1108/IJPHM-02-2019-0017

Kaynak, R., & Ekşi, S. (2014). Effects of Personality, Environmental and Health Consciousness on Understanding the Anti-consumptional Attitudes. Procedia - Social and Behavioral Sciences, 114, 771–776. https://doi.org/10.1016/j.sbspro.2013.12.783

Kotler, P., & Keller, K. L. (2008). Manajemen Pemasaran (1st ed.). Erlangga.

Kotler, P., & Keller, K. L. (2012). Marketing Manajemenn13 (New Jersey).

Pangaribuan, L. (2017). Efek Samping Kosmetik Dan Penangananya Bagi Kaum Perempuan. Jurnal Keluarga Sehat Sejahtera, 15(2), 20–28. https://doi.org/10.24114/jkss.v15i2.8771

Paramita, N. D., & Kerti Yasa, N. N. (2015). Sikap Dalam Memediasi Hubungan Kesadaran Lingkungan. Jurnal Manajemen Dan Kewirausahaan, 17(2), 177–185. https://doi.org/10.9744/jmk.17.2.177

Prado, N. B. do, & Moraes, G. H. S. M. de. (2020). Environmental awareness, consumption of organic products and gender. Revista de Gestão, 27(4), 353–368. https://doi.org/10.1108/rege-11-2019-0120

Rini, A. S., Sukaatmadja, I. P. G., & Giantari, I. G. A. K. (2017). Pengaruh Pengetahuan Lingkungan Dan Kepedulian Lingkungan Terhadap Sikap Dan Niat Beli Produk Hijau “the Body Shop” Di Kota Denpasar. Bisnis Universitas Udayana, 6(1), 137–166.

Santoso, I., & Fitriani, R. (2016). Green Packaging, Green Product, Green Advertising, Persepsi, dan Minat Beli Konsumen. Jurnal Ilmu Keluarga Dan Konsumen, 9(2), 147–158. https://doi.org/10.24156/jikk.2016.9.2.147

Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.




DOI: https://doi.org/10.22515/jmif.v1i2.4144

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

 

 

=====================================================

Mailing address:

JMIF Secretariat Office, Campus 2Postgraduate of UIN Raden Mas Said Surakarta/ IAIN Surakarta, Address: Jl. Pakis - Daleman, Perkebunan, Wadung Getas, Kec. Wonosari, Kabupaten Klaten, Jawa Tengah 57471, MAP

Email: jmif.pascasarjana.iainsurakarta@gmail.com; jmif.iainsurakarta@gmail.com

Publisher Office: Omah Journal Office, Campus 1, UIN Raden Mas Said Surakarta/ IAIN Surakarta, Jl. Pandawa, Pucangan, Kartasura, Central Java, Indonesia, 57168. Phone: +62271-781516, Website: https://ejournal.iainsurakarta.ac.id/