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 MULTIMODALITY IN A PERFUME ADVERTISEMENT OF A FASHION MAGAZINE | Lingga | LEKSEMA: Jurnal Bahasa dan Sastra

MULTIMODALITY IN A PERFUME ADVERTISEMENT OF A FASHION MAGAZINE

Good Sumbayak Lingga(1),Siti Rahma Matondang(2),Alemina Br. Perangin-angin(3*)
(1) Universitas Sumatera Utara
(2) Universitas Sumatera Utara
(3) Universitas Sumatera Utara
(*) Corresponding Author
DOI : 10.22515/ljbs.v6i2.4263

Abstract

Getting information from magazine is the most favorite behavior of every people. Especially women want to know about many products such as perfume. On this occasion, the researcher tries to analyze the type of meaning contained in an advertising image, namely perfume products. Through analysis using multimodal, it will be found what meaning is contained in the image. The meaning content that will be examined are Representational, Interactive, and Composition. In an advertisement, of course, it will create attractive images or visuals in order to make buyers interested in the product. The product that will be analyzed in this research is perfume. Perfume is a product that both men and women are interested in. Because everyone wants to smell good at all times these days. In a conclusion, the many characteristics of the image will be summarized. What are the multimodal meanings included in the advertisement's product image?

Keywords


Multimodal, advertisement, Representational, Interactive, and Composition

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Article History

Submited : 25 October 2021
Revised : 28 January 2022
Published : 31 December 2021

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