SOSIALISASI MANAJEMEN USAHA UNTUK PENGEMBANGAN EKONOMI KELUARGA PADA KELOMPOK PKK KELURAHAN JOYOSURAN KECAMATAN PASAR KLIWON SURAKARTA

Rini Handayani* -  Sekolah Tinggi Ilmu Ekonomi Atma Bhakti, Surakarta, Indonesia

DOI : 10.22515/tranformatif.v1i1.2713

The needs of life are increasing nowadays causing people to try even harder to work or run

their businesses. The income earned will later support the survival of the family. In developed

countries, family-based business activities are one solution to solving family economic

problems. Family-based micro business is expected to reduce dependence on job vacancies

needed by a family, reduce poverty and improve family welfare. In addition, the potential for

housewives who play a role in the family economy to support family income needs efforts so

that family needs can be fulfilled. This community service activity is carried out on mothers

who are members of the PKK RT 05 / RW 06 group of Joyosuran Village, Pasar Kliwon

Suarakarta District. The aim is to increase the insight and knowledge of the PKK mothers

regarding various forms of business that can be done, financial management and marketing.

Activities carried out on 15-16 May 2019 at. The results of the activity indicated that the

material presented by the service team was aligned with the needs of these mothers. The

number of participants who met the expected targets showed a positive response from the

PKK mothers to participate in this activity.

Keywords
family economy, marketing management, financial management
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Article Info
Submitted: 2020-08-26
Published: 2020-06-29
Section: Articles
Article Statistics: 71 55